by Debbi Dachinger
In my experience it is great to be on radio. I am known on both sides of the microphone. I host a high-end, award-winning, syndicated radio show and as well I am interviewed as a guest sometimes several times each week, as a Success or Media Expert.
I started out only as a radio host and years later my broadcast program is syndicated on sixty six stations. I really enjoy interviewing people and I have spoken with many authors on my show, which means I’ve spent a tremendous amount of time reading each interview guest’s book before featuring them on Dare to Dream radio.
I myself have written multiple books and I’m interviewed flushing out questions which include very important points so you can promote everything you do and be the best at stimulating book sales and being interviewed.
Being an author myself who’s interviewed, and interviewing authors I am keenly aware of how they present themselves and the impact their interview skills make.
I wrote my first book and started being invited onto programs as a guest expert. I wrote a second book, both international bestsellers, and more stations, magazine and broadcast hosts wanted to interview me. I initially began the interview merely for book promotion, however a lovely surprise occurred, and I don’t know how to emphasize this enough – that it’s changed my life in the best possible ways. I didn’t have any foreshadowing that writing books and opening the door to appearing on media would ultimately charge my career path and truly opened doors for me to speak on stages and teach classes globally and become known in this niche media field.
Although I am still putting out books such as this one, years after my books were released I am still called to Teleseminars, to be interviewed, to appear on radio shows and when share the information and my messages that started in my books on a big platform and to audiences worldwide.
In 2015, Nielsen ratings wrote: “Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. This far outpaces the size of the weekly Generation X and Boomer radio audiences, with 57.9 million weekly listeners each. The younger generation also listens to a lot! Millennials spend more than 11 hours a week with radio, and nearly three quarters (73%) of their listening occurs while outside the home and close to making purchasing decisions.”
This too is available for you. It depends on how far you want to take it and how much you are willing to put into it. When people put some attention and energy on media that’s all it takes to get it started and begin opening doors. The exposure and the breakthrough of what’s possible is why we are having this conversation about the next level which is media and specifically about radio. I will address that being a quite comfortable radio host does not equal a quite comfortable radio interview featured guest. It is a whole new set of skills to switch to the other side of the microphone and be the one being interviewed.
Post your feedback to this media blog, I’d like to hear from you.
Are you interested in taking your book to bestseller status? What are your questions? Send them and maybe I’ll write the next blog to answer it!